This project is a brand for an in-person store that transforms old clothing into new, stylish pieces, giving each garment a second life. The brand embodies creativity, self-expression, and environmental responsibility, tackling the challenges of fast fashion waste with bold, colourful, and eye-catching design. Through a cohesive brand identity, promotional materials, social media assets, website mockups, and poster designs, Sewn demonstrates how innovative, sustainability-focused design can communicate a clear message, engage an audience, and make a meaningful real-world impact.