Pride Movement
​This project was created for Pride Movement, a new not-for-profit organisation supporting LGBTIQA+ sports groups across Australia. Their goal is to bring visibility, inclusion, and joy into community sport and their flagship event, Sport Your Pride in Canberra, celebrates exactly that. My task was to design a brand identity that felt professional, inclusive, and uplifting one that worked for both the organisation and the event individually, but also connected them visually as part of one vibrant movement.
Brand Colours
Logo
Iconography
Progress
I started by exploring logo ideas for Pride Movement, sketching and refining concepts over a couple of weeks while gathering feedback and experimenting with different directions. Once I finalised a logo that felt right: bold, proud, and full of energy. I moved on to the Sport Your Pride event logo, following the same iterative process to ensure the two identities complemented each other. From there, I created additional branding elements, including Instagram tiles, tote bag and cap mockups for Pride Movement, as well as posters, shirts, and lanyards for Sport Your Pride. I spent extra time refining the posters, experimenting with layout and colour until everything felt cohesive, celebratory, and true to the message of pride and inclusion.